Latitude 360, Inc. (LATX) Shareholder Letter - page 1

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6022!San!Jose!Blvd.!!!!!!Jacksonville,!Florida!32217!!!!!!P.!904=730=0011!!!!!!F.!904=730=0010!!!!!!Latitude360.com!
Dear!Shareholders,!Patrons!and!Friends,!
As!you!know,!Latitude!360!is!a!pioneer!in!combining!premier!casual!dining!with!state=of=the=art!entertainment!
in!unique,!upscale!venues.!Latitude!360!develops,!constructs!and!operates!these!cutting=edge!entertainment!
and! dining! facilities!which! attract! a! broad! base! of! consumers! and! corporate! clients! alike.! Latitude! 360! fuses!
exceptional! food! and! beverage!with! the!magic! of!multiple! entertainment! options! in! upscale,! contemporary=
designed! venues.! With! three! current! award=winning! locations! based! in! Jacksonville,! FL,! Pittsburgh,! PA! and!
Indianapolis,! IN,! a! fourth! is! scheduled! to! open! soon! in! Albany,! NY! and! a! fifth! in! Plymouth! County,!MA.! The!
Company!has!identified!and!expects!to!open!several!additional!strategic!new!locations!in!the!near!future.!!
Latitude! 360! is! committed! to! keeping! you! updated! on! the! progress! of! the! company! and! the! growth! of! the!
Latitude! 360! Brand.! ! We! are! pleased! to! report! that! our! team! continues! to! effectively! execute! our! core!
business! strategy.! In! addition,! we! have! added! new! revenue! streams! and! increased! the! Latitude! 360! Brand!
exposure!in!both!the!restaurant!and!entertainment!industries.!!
We! recently! entered! into! significant! new! partnerships! that! will! help! continue! the! rapid! growth! of! the!
company.! Our! new! partners! include:! Monster! Energy! Drink,! Al! Sedriyah! (Doha,! Qatar),! Dawson! James!
Securities! (Boca! Raton! Florida),! Julio! Jones! (NFL! Atlanta! Falcons)! 5W! PR! (NYC),! Brand! Synergy! Group! (NYC),!
A.T.! Cross! pens.! These! key! partnerships! provide! global! franchising! opportunities,! cross! marketing,! strategic!
financing!and!access!to!capital!markets!plus!branding!and!revenue!expansion!opportunities.!
Now,! Latitude! 360! is! expanding! into! one! of! the!most! explosive! industries! in! the! world! today,! Daily! Fantasy!
Sports.!With!a!combination!of!cash!and!stock!Latitude!360!has!a!pending!acquisition!of!
Major&League&Fantasy
,
!
a!leader!in!the!world!of!daily!fantasy!sports.!!
The!existing!partnership!and!pending!acquisition!of!Major!League!Fantasy,!which!recently!tripled!in!size,!will!
allow!Latitude!360!to!position!itself!as!one!of!the!first!live,!multimedia!venues!to!offer!in=house,!high=stakes,!
competitive!daily!fantasy!events.!The!“360!Fantasy!Live”!experience!will!deliver!one!of!the!most!original!daily!
fantasy! experiences! available! to! consumers.! !We! are! positioned! to! be! one! of! the! only! “Live”! Daily! Fantasy!
Sports!companies!and!will!have!the!ability!to!produce!revenues!beyond!just!the!four!walls!of!our!venues.!This!
is! the! latest! in! a! series! of!moves! that! are! intended! to! gradually! branch! the! company! into! new!markets! and!
revenues!streams.!
As! with! any! fast! growing! company,! Latitude! 360! is! faced! with! challenges.! Management! is! committed! to!
meeting! and! resolving! each! these! challenges! and! to! continue! the! dynamic! and! successful! growth! of! your!
company.!It's!also!important!to!note!that!Latitude!360!is!nothing!short!of!a!team!effort.!I!have!the!privilege!of!
working! alongside! a! team! of! amazing,! dedicated! and! talented! people,! who,! by! their! very! nature,! refuse! to!
accept! mediocrity,! much! less! failure! as! an! outcome! to! any! circumstance.! Like! me,! they! are! unwaveringly!
committed!to!the!pursuit!of!building!sustainable!shareholder!value!and!Brand!recognition.!!
Thanks!to!you,!the!Shareholders,!Patrons!and!Friends!of!Latitude!360!you!have!made!us!the!Brand!everyone!is!
talking!about!in!the!restaurant,!gaming,!entertainment!and!real!estate!industries.!We!recognize!that!with!your!
commitment!to!the!company!and!the!experience!you!are!expressing!your!confidence!in!our!ability!to!execute.!
We! take! that! responsibility! to! heart! and! intend! to! be! relentless! in! our! pursuit! to! deliver! and! exceed!
expectations.!
Best!Regards,!
!
Brent!Brown!
!
!
!
!
!
Greg!Garson!
CEO&/&Founder& &
&
&
&
President&/&Board&Member&
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